01 The Work
I've spent 15+ years turning ambitious growth targets into revenue across Asia Pacific and the Middle East. As Key Account Director for APAC at System1 Group, a global brand- and advertising-effectiveness data company, I drove 40% year-over-year growth by leading cross-functional teams of sales, operations and research talent: onboarding marquee accounts such as Google, Spotify, Abbott and McDonald's, and expanding global enterprises like LinkedIn, IKEA, Hewlett Packard, P&G and Carlsberg deeper into APAC. Before that, at Ipsos, I led strategic enterprise accounts (LEGO, Visa, L'Oréal, Amazon, Samsung) and grew the public-sector book 125% in a single year through deep subject-matter expertise. And at Quantum I built the Indonesia business from zero, secured anchor clients like Mondelez and Philip Morris, and grew two flagship Unilever accounts by 77% and 317%.
What ties it together is a rare blend: the consultative selling instincts of a quota-carrier (now sharpened with Sandler certification) plus genuine analytical depth from an MSc in Consumer Analytics & Marketing Strategy. I don't just pitch: I understand the customer's data, their decisions and their economics.